Analytics & Strategy

Evaluating your e-commerce performance and key metrics is the first step in analyzing and benchmarking your site. Using tools like Google Analytics, Omniture, Webtrends or log files, Grand River performs detailed analytic reviews to identify:

• Trends
• Key Navigation Paths
• Conversion Metrics
• Consumer Segments
• Sales Funnels
• Traffic
• Search Results
• Browser Preferences
• Key Abandonment Areas

The review and analysis provides a foundation for our recommendations regarding improvement in conversion, browsing, search, click paths, campaigns, promotions, and new platform features. It also identifies areas of improvement by defining where, when and why customer opt out or abandon the shopping and browsing experience. The integration of this data is used to develop new site architecture, user personas and a variety of A/B and Multivarient tests leading to higher customer satisfaction, conversion and sales revenue.