Rich Media Design & Development

Shoppers no longer accept that their online experience will be anything less than what they can achieve in the store. They want to see a product from a variety of angles, see it in action, see it in all its colors and even try it on! With the break neck speed in which the available technologies are progressing, we can now provide those experiences. The team at Grand River has been exploring new ways to use tools such as Ajax, Flash and Flex for many years, and sees this as a huge opportunity for our clients to explore.

Statistics show that RIA’s (rich internet experiences) not only enrich the experience, but also drive margins and increase the average order size. So as we look to find ways to push the boundaries of the shoppers’ online experience, it is only natural that these tools will continue to be a big part of the solution. They are, however, always intended to enhance the site and to never get in the way of what a shopper is truly trying to understand. The visual tools are exactly that – tools – never intended to be there just to "wow;" there must always be a purpose.